AI Technology
July 4, 2025
AI in Dentistry: 5 Ways Your Competitors Are Already Using Artificial Intelligence

Artificial Intelligence is rapidly transforming dentistry, becoming a critical tool to stay competitive. Practices leveraging AI technology are seeing significant benefits, from improved patient experiences to increased revenue. AI solutions are now handling omnichannel patient communications seamlessly integrated with practice management software, enabling practices to respond instantly to patient inquiries 24/7. Advanced AI diagnostic tools like Pearl and Overjet dramatically enhance clinical accuracy, while AI-driven marketing tools help attract and retain patients through personalized engagement. Additionally, AI streamlines administrative tasks, automates scheduling and billing, and provides powerful analytics for optimizing operational efficiency. Dental providers who adopt these AI technologies early will not only improve patient care but also secure a significant advantage over competitors still relying on traditional methods.

Michael Notbohm
Founder & CEO
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Modern dental practices are rapidly embracing AI technologies to gain a competitive edge. Your competitors are already using artificial intelligence to automate routine tasks, improve patient care, and boost their bottom line. For example, Denny – a 24/7 AI front-desk assistant – “answers every call, chat, and message instantly,” books appointments, and follows up with patients around the clock Tools like this solve the common problem of missed calls and lost revenue: one AI vendor claims it has “solved a $50,000+/year problem for most practices. The future is now – here are five key ways dental practices are using AI today:

1. 24/7 Virtual Receptionist & Scheduling

Many practices use AI-powered receptionists to capture all patient inquiries. AI phone and chat assistants never take breaks: they answer every inbound call or message, even after hours and on weekends. Studies show dental offices miss 30–35% of incoming calls, potentially losing six figures in new-patient revenue each year. An AI receptionist like Denny or Arini can eliminate that gap by instantly answering calls and scheduling appointments. For instance, one AI assistant boasts a 90% call answer rate, letting patients reach your office 24/7. These systems are omni-channel – handling phone, text, email, and website chat – so patients get the same seamless service on any platform. They also integrate with your practice management software: tools like Arini advertise “1-click integrations with your existing software” and Denny connects to hundreds of PMS platforms. In short, AI receptionists turn missed opportunities into booked appointments with minimal effort.

2. AI Web Chat & Messaging Bots

Aside from phone calls, practices are adding AI chatbots to their websites and SMS channels. Younger patients especially prefer texting and chatting: about 48% of millennials and Gen‑Z consumers prefer online chat over phone calls. An AI chat widget on your site can instantly answer FAQs, collect new-patient information, and even schedule appointments – day or night. It engages website visitors with natural conversation, steering them toward booking care. Likewise, AI-driven SMS bots can check in on patients, send reminders, and answer questions by text. By meeting patients where they are – via web chat, Facebook Messenger, or text – your practice stays highly accessible. This fast, convenient communication improves patient satisfaction and keeps your schedule full, while human staff can focus on in-office care. (As one industry guide notes, generative AI chat “improves patient experience” by keeping practices responsive.

3. AI Diagnostics & Imaging

Cutting-edge practices also use AI for clinical diagnosis. Specialized AI software scans dental x-rays and 3D images to spot cavities, bone loss, and other conditions in real time. These tools are trained on thousands of images and can catch details the human eye might miss. For example, AI platforms like Pearl or Overjet provide “FDA-cleared” analysis of radiographs. They instantly highlight tooth decay, root lesions, gum disease and even tiny fractures. By bringing “automation and precision to dental diagnostics,” AI “improves both the accuracy and efficiency of image analysis In practice, this means faster, more consistent diagnoses across your team. AI imaging also generates clear visual overlays, helping dentists explain treatment needs to patients. In short, AI is like a tireless second opinion on every x-ray. Early adopters report that AI diagnostic tools boost case acceptance – one Pearl client even noted “3X more opportunity closed in a month” after using AI to pinpoint issues. With AI vetting your imaging, patients get better care and your practice can confidently offer high-tech services.

4. AI-Powered Marketing & Patient Engagement

Competitors are also using AI to attract and retain patients. On the marketing side, AI tools can generate website content, social media posts, and email campaigns quickly. For instance, platforms like ChatGPT and Google’s AI can write blog posts, newsletters, and ads tuned with relevant keywords. This helps boost SEO and keep your practice top-of-mind online. AI graphic tools (e.g. MidJourney, Canva AI) can even create professional dental images for your social media and website at the click of a button. Meanwhile, in patient engagement, AI systems analyze data to personalize communication. They automatically send birthday greetings, appointment reminders, follow-ups and treatment suggestions based on each patient’s history. According to industry reports, “AI-powered engagement tools help retain patients with personalized reminders, follow-ups, and treatment recommendations." In practice, that might look like an AI sending an email about a half-off whitening deal to all patients who completed cleanings last year, or texting patients overdue for an exam. These smart campaigns keep schedules full and strengthen patient loyalty without extra staff effort.

5. AI Administration, Notes & Analytics

Beyond front-end tasks, AI is streamlining back-office work too. Voice-to-text and note-taking AI can write your clinical notes for you. For example, tools like Denota let dentists dictate or type a few keywords, then AI produces fully formatted notes in under 15 seconds. This means less time punching keys and more time focused on patients. AI can also handle insurance verifications and billing. Some platforms check patient insurance eligibility automatically, saving administrative hours. On the business side, AI-driven analytics help practices grow smarter. Predictive software can analyze trends in your data to forecast revenue and fill schedule gaps. One report notes DSOs are adopting “AI-powered financial tools” to anticipate cash flow and optimize pricing. In short, AI tools crunch numbers and automate paperwork so you can run more efficiently. With these systems in place, practices reduce human error, cut costs, and spot new opportunities (for example, by flagging gaps in hygiene schedules or no-show patterns).

Conclusion: In today’s market, AI is no longer science fiction – it’s a competitive necessity. From round-the-clock receptionist bots to razor-sharp image analysis, forward-thinking dental groups are using AI to win new patients and boost efficiency. By automating scheduling, diagnostics, marketing, and more, they free up staff to focus on chairside care. If you haven’t started exploring these tools yet, you’re already a step behind. Your competitors are using AI to improve patient experience and increase revenue. The good news: most AI dental solutions are easy to try and integrate. For example, Denny and similar systems plug into existing software and immediately begin handling calls and chats. By adopting AI now, you’ll position your practice as innovative and patient-friendly. The ROI can be dramatic – practices report double-digit profit gains from better call handling and full schedules. In short, AI isn’t just a buzzword; it’s a powerful toolkit. Embrace these five AI strategies and you won’t just keep up with competitors – you’ll get ahead of them.

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